I try to avoid being all sucked in by gimmicky or pretty much useless kitchen junk but sometimes form over function gets me. The Zero Gravity Spice Rack from Zevro one http://www.organize.com/ is pretty darn neat and only $24. Personally I am kind of a sucker for well designed organization doodads - everything in its place and what not. The prices are pretty reasonable as well when compared to Williams-Sonoma or something comparable.
Zero Gravity maybe all well and good but this chrome spice rack is something I would like to have in my stainless steel, chrome, and black marble futuristic dream kitchen.